The Rise And Fall Of J.Crew

6 Jun 2020
267 077 Ditonton

At the height of its success, J.Crew and its sister company Madewell were operating in over 100 countries and had over 500 stores. Seen on celebrities, politicians, and working professionals around the world, J.Crew was considered at the top of the retail food chain. In the midst of the coronavirus pandemic in 2020, the company filed for bankruptcy. However, the brand faced a lot of challenges before the pandemic ever came to be. This is the rise and fall of J.Crew.
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The Rise And Fall Of J.Crew

  • For all the experts who have imparted their knowledge in the comments below, there is a thing called time.Core customers grow old, value systems change, social mores shift, new aesthetics evolve, and every dog has it's day, J.Crew lost it's relevance, just like Donald Trump!

    Anni ShilcockAnni Shilcock2 hari yang lalu
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    Chris EvanChris Evan8 hari yang lalu
  • rip

    Nebula CheeseNebula Cheese8 hari yang lalu
  • Their quality for the last 2-3 has been horrible.

    Kaustubh ThapaKaustubh ThapaBulan Yang lalu
  • Embarrassing.

    inter modusinter modusBulan Yang lalu
  • all of these rise and fall companies always get bought by an equity group which gives them 3-5.billion in debt. when they fall they hard because of less sales and other factors and now tiring to pay back 3 billion debt thanks to the buyout ends in the bankruptcy

    Martin SummerMartin SummerBulan Yang lalu
  • Private equity ruins all companies

    Francis LeeFrancis Lee2 bulan yang lalu
  • From the 1985 to the early 90’s my entire wardrobe was J.Crew!

    Jamie LancasterJamie Lancaster2 bulan yang lalu
  • Fast fashion. I have a pair of H&M pants that I continue to wear to work 10 years later.

    Future CommentaryFuture Commentary2 bulan yang lalu
  • People keep saying Zara is fast fashion but I don’t think so They were a little pricey for good quality I just have problems finding my size

    Tracy RaglandTracy Ragland2 bulan yang lalu
  • I find it amusing that none of the 'Most valuable U.S. Brands in 2013' (at 0:21) are relevant anymore.

    manga tweenmanga tween3 bulan yang lalu
  • I never bought the regular J. Crew due prices, but the Mercantile has been my favorite brand for years. I love the preppy and simple aesthetic. I've bought a lot online with slashed prices during COVID. If mercantile is gone in the future, I'll have to go up the price scale to another brand with a similar aesthetic. I don't want to wear trendy or fast fashion H&M /Zara.

    Victoria AVictoria A3 bulan yang lalu
  • If I become an administrator, I will bring back the crew, the most American style.

    갤러그갤러그3 bulan yang lalu
  • You fools, who say they like crews that have become like gaps or bananas, so Americans are looking for old crews.

    갤러그갤러그3 bulan yang lalu
  • They use to be prep but they miss stepped and went into debt.

    Beck S.Beck S.3 bulan yang lalu
  • I work for J Crew and one of the reasons they aren't doing well is bad management. The CEOs have run it to the ground. I've been there 6 years and have had 5 CEOs. Each one changes the whole way the company runs. They waste millions of dollars buying equipment, changing procedures, moving merchandise to other stores and then having to move them back. In Virginia we are using auto bagging to ship out merchandise which is all we do now. The larger items are done by people. The merchandise is not as good and right now we don't have enough work for people to get 40 hours. Stores are closing and we just got another new CEO. They can't keep workers.

    Debra JohnsonDebra Johnson3 bulan yang lalu
  • Love how all the dying brands are blaming the pandemic like no you where struggling before the pandemic.

    morgan glennmorgan glenn3 bulan yang lalu
  • The end of J Crew can be directly attributed to the rise of Jenna Lyons. She took the brand in directions that alienated long-time and loyal customers and set it on a trajectory that it would never recover from. She wanted them to be a luxury brand rather than what they were, a classics brand. Ultimately it cost her her job but the damage was done. Now with the economic impact of the pandemic they will be lucky to survive at all.

    M LM L3 bulan yang lalu
  • Let me know when it dies so I can buy work clothes.

    Girlgo BudgetGirlgo Budget3 bulan yang lalu
  • I only shopped JCrew at the end of the season when they had reasonable sales. They were too expensive otherwise.

    Eric HillEric Hill3 bulan yang lalu
  • I WISH I could buy good quality clothes. It's so hard to find nowadays because price no longer correlates to quality.

    Melissa JetztMelissa Jetzt4 bulan yang lalu
  • the fall could probably be summed up with overpriced prep shit for white kids who think mayo is too spicy

  • I was a big fan of J.Crew in middle school, when Gossip Girl was on tv. Preppy chic was in style. But that isn't the case anymore, and J. Crew comes across as stuffy and dated, pre-2010s. The mens section especially is filled with boring t shirts, button ups and this time of year I'm sure there are those nantucket chino shorts in faded red, yellow, blue and khaki with whale patterns on them that bratty men wear trying to appear richer than they are. It basically is like what I thought of Banana Republic then. Bland and not very stylish. Now we are so much more adventurous and fun with fashion, and J.Crew has no place in the new stylesphere of millenials and gen z. People will still buy their stuff, but it won't be the tastemakers.

    Abc xyzAbc xyz4 bulan yang lalu
  • They also never change thier style. They’ve had the same wool skirt for years. But then tell you, you have 30 days to return because we change inventory every 30 days... wrong

    anutaka101anutaka1014 bulan yang lalu
  • J crew was not / is not affordable!!! And for the shit quality they started selling, I had to say no thanks!

    anutaka101anutaka1014 bulan yang lalu
  • I had never paid full price for their stuff.

    Alias HSWAlias HSW4 bulan yang lalu
  • The company failed to develop brand loyalty. Selling too expensive when brand is not perceived as high end then flip flopping to low end is what killed it. A customer who is currently buying this affordable and well designed/made clothing dont want to pay more than they needed to. Neither do they want to pay a lower price for cheapen clothing. That's the Jcrew problem. CEOs think its rocket science that they are failing out of nowhere. But the writing was on the wall.

    MrMannyMrManny4 bulan yang lalu
  • I worked there in the 2002-2004. Back then, the quality of the products warranted the price. Today, not so much. Bring back the quality and make the pieces worth investing in, again.

    Candice W.Candice W.4 bulan yang lalu
  • How do u edit these vids

    Chlo With the flowChlo With the flow4 bulan yang lalu
  • The clothes are over priced for what they are. You are mostly paying for a label! I remember a roommate buying a $30 plain T shirt in 2010. It's ridiculous!

    Amanda HAmanda H4 bulan yang lalu
  • Like Liz Claiborne clothing, the best went the way of cheaply made clothing. My friends and I look for the original quality Liz at Goodwill outlets. You’d be surprised the classic great clothes we find. Nothing like quality!

    C A BC A B4 bulan yang lalu
  • J.Crew was great until. Outsourcing CHINA. ... other areas. A lot of Fitting issues. .... lost jena Lyons..

    AvigailAvigail4 bulan yang lalu
  • Probably gonna have a similar video about Anthropologie real soon.

    Rose KahnRose Kahn4 bulan yang lalu
  • Comparing the old JCrew catalogs to the new ones really shows how the national psyche has changed. The models in modern catalogs are always frowning with aggressive poses or in many cases sad-looking

    Psych911Psych9114 bulan yang lalu
  • Greed Greed Greed

    Radha DasRadha Das4 bulan yang lalu
  • 4:20 As granny used to say (often) "any fool can spend money". !

    YesYesYoureRightYesYesYoureRight4 bulan yang lalu
  • they Just sCREW

    Blanko BlankoBlanko Blanko4 bulan yang lalu
  • Jenna Lyons and Mickey Drexler were trying way too hard to get the high fashion credibility. It went way too expensive and trendy and forgot who the loyal customer base was

    Don VuDon Vu4 bulan yang lalu
  • Do the rise and fall of Aldo

    anime dreamsanime dreams4 bulan yang lalu
  • This video was so insightful

    maggyxchuumaggyxchuu4 bulan yang lalu
  • Their quality went drastically downhill after 2005 or so, most noticeably in the fabrics and cashmere.

    adg80adg804 bulan yang lalu
  • Jcrew ‘s quality has declined and prices are up. That’s their problem.

    Atlantis4056Atlantis40564 bulan yang lalu
  • I remember seeing my first J Crew catalog, in 1987. Never heard of it before. That was when I lived in Minnesota. Moved to CA in 1993, went to work for a super-wealthy family in San Francisco in 1995. One of their friends was Mickey Drexler. He took over J Crew and turned it into a powerhouse; got into a squabble and resigned, and the company went downhill quickly after that. It lost it's way. I still dream about my favorite padded canvas jacket that friends begged to borrow, and an amazing quality orange plaid shirt I gave away to a friend and instantly regretted. Via con dios, J Crew. You were once amazing...

    Penelopedinkledong SPenelopedinkledong S4 bulan yang lalu
  • The ugly colours of their clothes should have stayed in children’s crayon box 😜

    Alexandra SunAlexandra Sun4 bulan yang lalu
  • I used to spend hundreds a month on clothes at the mall in my 20's. I would never have been caught dead at a thrift store. Now post recession, I've found thrift stores that literally sell higher brand name clothes WITH THE TAGS STILL ON for 50 cents or $1. I literally bought a mid luxury brand leather shirt with the tags still on for 50 cents! Now that I've experienced that, I can't pay the prices I used to pay ever again. The recession was good for something!

    mascara1888mascara18884 bulan yang lalu
  • Never heard of J crew blouse worth 2500,which is a huge mistake for this video and casts a serious double on this whole video.

    Ting GuTing Gu4 bulan yang lalu
  • YES 100% J CREW just got tooooo $$$$$$$$$$$ expensive.... The store was always empty ! VERY ELITIST The outlet was great !

    Roxana CorradinoRoxana Corradino4 bulan yang lalu
  • this has NOTHING to do with covid. taxpayers should not be paying for private equity firm losses. they made some serious management mistakes and that is all.

    june2420111june24201114 bulan yang lalu
  • Their clothes changed tremendously. I’m sadden. I was fly during the times 2009-2014

    D CannonD Cannon4 bulan yang lalu
  • Dressed in J Crew through my college years in the 80s/90s back when the quality was great and, i think, made in the US. ... don't know if the quality was the same after that. As the catalogs stopped, so did my purchases. One thing is for sure: I would never buy ANYTHING ZARA or H & M, and if I were a woman, FOREVER 21. FAST CLOTHES are wickedly bad .....I don't want throw away clothes and refuse to buy clothes from retailers that treat garment workers as though they are as throw away as the clothing they are sewing.

    Amrit7Amrit74 bulan yang lalu
  • I think the problem is that we all know a good skirt that’s ethically made costs between 200-500€. It’s when you pay 1.200-2.500 you know that 90% of that money is going straight into somebody’s purse that had no business in creating the fabric or stitching the zipper in...

    snj prlsnj prl4 bulan yang lalu
  • J crew from the 90s was pure quality. Miss them 😔

    LindseyLindsey4 bulan yang lalu
  • Seems like classy clothing unlike zara which are wannbe designer rip offs

    vsboy 25vsboy 254 bulan yang lalu
  • Michael Obama uses JCrew?

    K SK S4 bulan yang lalu
    • Ewww

      K SK S4 bulan yang lalu
  • No one likes to wear and keep clothes for a long time. Clothes are the worst money investment you can make. Why would I buy your clothes if I can get your brand at TJMAXX for a fraction of the price? Plus, fashion is about how the consumer puts a look together, not someone manufacturing the look for you.

    Jo AnneJo Anne4 bulan yang lalu
  • 6:06 asking Victoria Secret for help?! It’s like the blind leading the blind...

    McKenna LastMcKenna Last4 bulan yang lalu
  • So screw the suppliers...I hate our bankruptcy laws. Same for Brooks Brothers.

    mary hershelmanmary hershelman4 bulan yang lalu
  • I worked at J.Crew during their high point and love everything. But there was definitely a shift in style and the brand overall. Hope it can come back because it’s still a fav 💕

    Tamara MainardiTamara Mainardi4 bulan yang lalu
  • Jenna destroyed the company.

    LommyLommy4 bulan yang lalu
  • It all overpriced shit made from China. I just get my clothing from dd's, Ross, and Old Navy's 50% off jeans sales. I am am not going to spend more than $40 on jeans and not more than $30 on a top. I would rather spend my money on purses and shoes. No one is going to care that you are wearing brand name jeans or tops. Hell, 99.9% of people probably don't even know when you're wearing a brand name clothing (excluding those tacky monogrammed things that's obvious who made it).

    Catherine DarcyCatherine Darcy4 bulan yang lalu
  • 😅😅😅

    Maen M.Maen M.4 bulan yang lalu
  • I worked for j crew for about a year doing phone orders. It was sooooo expensive. Employees would have the 60s list which was 60% off regular priced items and even with that I couldn't afford to buy their clothes. Totally overpriced.

    KitaKatKitaKat4 bulan yang lalu
  • It’s honestly WAYYYYY too expensive - H&M and Zara are much more well-priced and Zara is pretty much the same exact quality as J. Crew. Banana Republic’s quality is better quality and while it is still pricey, not as radically priced as these pieces.

    Kate LeeKate Lee4 bulan yang lalu
  • they didn't have my size & I couldn't afford it on my peasant salary so I didn't go inside imagine having a bit of money but not the ability to use it on something nice because the people who sell the shit decide you aren't worth their time

    zincinkzincink4 bulan yang lalu
  • I love JCrew! But from the thrift, not the actual store 😂

    Jackii ChavezJackii Chavez4 bulan yang lalu
  • j crew is too expensive!

    Kelleyn RothaermelKelleyn Rothaermel4 bulan yang lalu
  • I didn’t even know who this Anna woman was her videos showed up in my recommendations a couples months ago but just from her thumbnail something was off to me n I never watched her videos guess I figured out why now

    Princess ClarkePrincess Clarke4 bulan yang lalu
  • I am a loyal their clothes!

    Ramona h ,GaerinRamona h ,Gaerin4 bulan yang lalu
  • Would like to know where their clothing is manufactured. Way over priced.

    Coreen BrownCoreen Brown4 bulan yang lalu
  • I really like JC, hope it will be fine!!!

    JUNJUN SUNJUNJUN SUN4 bulan yang lalu
  • I used to looove jcrew. Their sweaters, tops and jackets were my staples. But some items were too expensive for the quality and I eventually shopped elsewhere.

    Rose RRose R4 bulan yang lalu
  • DREXLER > that ugly bret guy

    Honey HoneyHoney Honey4 bulan yang lalu
  • Nobody? A lot of people predicted the lost a pandemic would bring, just because you only listen to your ignorant president doesn’t mean nobody knew

    lunaluna4 bulan yang lalu
  • *cough *cough they don't have bankruptcy prices online yet 😂

    Fashionably LateFashionably Late4 bulan yang lalu
  • The men’s clothes line became boy toy

    Joseph LagosJoseph Lagos4 bulan yang lalu
  • The quality matches its sales price or less. Wouldn't even consider buying when it's sales to be honest

    VanessaShowShowVanessaShowShow4 bulan yang lalu
  • I love wearing madewell 😍 interesting video

    Desiree UvalleDesiree Uvalle4 bulan yang lalu
  • I hope their bankruptcy is a good thing. I really love their style, but honestly, their quality & design don't match up with their price point.

    The Healing RecipesThe Healing Recipes4 bulan yang lalu
  • You have to have a celebrity salary to purchase clothes from J.Crew....

    IworkwithnitwitsIworkwithnitwits4 bulan yang lalu
  • kind of a red flag that all of the stores drexler “fixed” flopped again a few years later.

    Sophie MarzbanianSophie Marzbanian4 bulan yang lalu
  • Let US remember how under paid the staff was. JCREW is Jscrewed another example of corporate greed.

    shanniworldshanniworld4 bulan yang lalu
  • i literally have that exact blue polo on the thumbnail lol

    Sophie MarzbanianSophie Marzbanian4 bulan yang lalu
  • J crew is badass.

    Elizabeth BPElizabeth BP4 bulan yang lalu
  • Legit love j crew

    suhnyxdayzsuhnyxdayz4 bulan yang lalu
  • I like JCrew, I don't know what was like years ago,but during this lock down,they have lots of good sales, the quality is good,the price is reasonable to me.

    Y PY P4 bulan yang lalu
  • J Crew still tries to sell the elitist preppy look, which isn't in style anymore

    TT4 bulan yang lalu
  • The fabric they use is thin, thin, thin! Like tissue paper. I remember fondly the J. Crew from 10-15 years ago.

    BuckNaked2kBuckNaked2k4 bulan yang lalu
  • I used to really love J Crew, but I noticed EVERYTHING in the store was made in china. I mean without any variance. Of course the prices were straight out of Italian or French import though

    mom molettemom molette4 bulan yang lalu
  • But, was always BUTT UGLY clothing!

    Fred FlintstoneFred Flintstone4 bulan yang lalu
  • The first madewell store was not in 2018?

    Claire FrancisClaire Francis4 bulan yang lalu
  • the last item I bought from J Crew about 4 yrs ago was the classic lady day coat Italian double wool it is such a beautifully made coat I wish I would have bought it in another color

    Chik PeaChik Pea4 bulan yang lalu
  • Sure they made the Plus Sizes to follow the modern movement but their "fit pattern" is unchanged from slim body design. For example, the length of their top is still short and arms are too long or cut too short for "Curvy or Plus" body type. The same pattern is applied to Madewell clothes. Straight lines on curvy people make them chunkier and bigger.

    darjeelingdarjeeling4 bulan yang lalu
  • There is no going back to the old ways, even after a vaccine is found. There has been a fundamental change in psychology. Branding is all about psychology.

    dapsolitadapsolita4 bulan yang lalu
    • heartfulenergy, indeed, you are on to the ‘Fourth Turning’ a couple of authors, likely promoted by the cabal, wrote a book of the same title in the 90s, supposedly “predicting” our current events. I say most, if not all of this has been planned by the World Handlers who probably gave the authors the “think tank” studies to write their books with.

      Suzanne SaidsoSuzanne Saidso4 bulan yang lalu
  • BRING BACK HIGH QUALITY CLASSIC CLOTHES! Enough with this cheap tacky garbage clothes!

    CityCity4 bulan yang lalu
    • No kidding I can’t stand that cheap quality stuff they have now like boohoo

      Tracy RaglandTracy Ragland2 bulan yang lalu
    • TOTALLY AGREE: I loved them in the 90's for their rollneck sweaters, khakis, white shirts, oxfords etc. Their design now is so disjointed and trendy. I grew up in a harbor town, and their clothes were always staples of an easy, beach/nature inspired style. Go back to basics.

      Elle HElle H4 bulan yang lalu
    • Need more clothes made in the USA

      Emerald JamEmerald Jam4 bulan yang lalu
    • I agree... I used to work there and I thought the merchandise was overpriced for the quality that you were getting. Even with my generous discount I hardly bought anything but denim.

      Ashley RodriguezAshley Rodriguez4 bulan yang lalu
    • This!

      JoJo4 bulan yang lalu
  • When Lyons became prez, everything changed. Prices, style, everything. Every season the styles got less wearable. I never went back.

    NekoGrace 79NekoGrace 794 bulan yang lalu
  • we got jcrew catalogues for years until we returned 2 items. no more catalogues.

    joe stewartjoe stewart4 bulan yang lalu
  • Greed gets them every time

    AvitababyAvitababy4 bulan yang lalu
    • Agreed!

      Amanda HAmanda H4 bulan yang lalu
  • There’s just nothing trendy or exciting about their men’s clothing. If they’re going for quality basics- other clothiers already have them beat. Anytime I’ve been inside one it’s just a snore

    ZacharyZachary4 bulan yang lalu
  • Jan Singer sank VS into the ground, so idk what they were expecting

    Adios EpicAdios Epic4 bulan yang lalu
  • Eeehhh their clothing never spoke to me.

    Oscar ParrillaOscar Parrilla4 bulan yang lalu