How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough
In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?
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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough
INDOMIE Seleraku......
So there was god of food who had discovered noodles. And me fool who hated it by thinking that it was made by chinese. Namaste and arigato sensei.
Undoubtedly one of the BEST food I eat while watching something
There is a manga that documents the story of this published in English as Project X: Challengers - Cup Noodle by Digital Manga Publishing on July 11, 2006. In a time when the Japanese food industry was struggling economically, a man named Momofuku Andou sought to turn the tide. Seeking a new type of food for a new era, he ordered the development of a "cup noodle" - a revolutionary idea for a convenient instant noodle. Overcoming public skepticism as well as doubts even from those within their own company, Andou and his staff of young developers constantly challenged convention to create this new product. Behind the now familiar cup o' noodle, which has sold over 8.2 billion worldwide, there lies a dramatic story of the struggles of the men behind its success. myanimelist.net/manga/15193/Project_X__Cup_Noodle www.amazon.com/Project-X-Nissin-Cup-Noodle/dp/1569709599 My First Manga! | Project X Challengers: Nissin Cup Noodle Review idworlds.info/from/qMyGlq2ba5eBnKM/video The manga did not translate dates. The story begins in Showa year 45 which is 1970 to us Occidentals.
In 1958 ramen cost 29 cents? How is it cheaper now then it was then?!?! I've seen it go for 19 cents a pack at Wal-Mart!
13 902 prison inmates LIKED this video!
But is it healthy the real question
What's interesting is that Momofuku Ando was actually Taiwanese. He became a Japanese citizen in the 1960s.
As soon as he said "after World War 2" my brain went "the world was split into two: the East and the West"
Proud to be Japanese✨
not gonna lie, if this guy didn't invent instant noodle, me as a college student and probably other students as well would have recession and hunger in every end of a month which the only savior would be instant noodle that priced at IDR 2500 (around $0.17) a piece
Ramen saved me from hunger when times got tough.
What they don’t tell you is that it’s not healthy at all. Super high in sodium. But similar to SPAM it’s irresistibly awesome to eat
Ando was a Taiwanese, Japanese parents but born in Taiwan. But ah, he won't admit that.
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Top Ramen in India we have Maggie
There was a small ad campaign for Top Ramen in India. It is not the most famous brand but food enthusiasts know that Nissin it the best. Currently Maggi by Nestle has the near monopoly on Indian noodle market
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Let’s keep it real, Maruchan is better than Nissin
He was scared that western food would dominate japan... Now japenese food and culture dominates the world.
My mom is preparing instant ramen for today's dinner
So Instant Ramen were invented because the inventor thought bread was "too Western".
Being a collage student who lives alone and play online games.... This man deserve a statue for his invention ... His is like obewan kenope.. Thank u master.
Noodles will for ever live
The ramen brand ramen in the thumbnail I have in my house
who's watching this while eating noodles?
Tbh, I'm not surprised that Indonesia rank the 2nd in instant noodle consumption
Big thanks to Momofuku Ando for his wonderful creations
You think 75 servings per year is a lot? **laughs in Indonesian**
The first Instant Soup wax invented in 1868 from Knorr: Erbswurst , a base for pea soup with ham, used a lot in german - french war 1871. Produced till 2018.
They should inject nutrients into it because some Chinese kid died eating only ramen
I love top ramen noodles
Indomie is my fav instant ramen. So delicious, so cheap, so sinful lol.
@lilac plays ikr. really bizzare that theyre still quite to be under radar to most american people, eventhough they're the biggest instant ramen producer in the world.
Indomie amazing
Respect for Ando
a hero to students everywhere
😎🍜
I dont know why I don't like ramen at all, I tried it two times and I couldn't keep eating it, I even hate the smell of it. I just want to enjoy eating it just like how other people enjoy it.
Instant ramen or original ramen?
Anyone else be like noodles are vegetarian, aren't they? Chicken is just a flavour and I was wondering this video will tell me how the chicken flavour is added to it!
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Cup of noodles and top ramen ass😂 no cap maruchan the go to if anything😬
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I’m gonna have Korean instant ramen rn xD
This stuff is so bad for you
creamy chicken is my favorite flavor.
Acecook Vietnam: "Welcome to Vietnam, Nissin" Nissin Vietnam: "Thanks, I'm building factory this" Finally, Nissin Vietnam is established in 2012.
So Japan invented the instant noodles
This is a amazing story noodles have taken over the world because a man didn't give up
How did IDworlds know i just ate a ramen
Shit everybody in America eat top ramen even the rich quick to cook up and get right back to work
Why can't we get some of the new flavors they have in Japan?
As broke college student I can thank that man enough
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Bro was chasing bags till he got a big bag
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Prison food...😆
He was Korean
Momofuku ando wasn't Korean he was Japanese and Taiwanese
can someone fill me in though, what was special about it? the cup version i get because you poor the boiling water in and it’s ready. (although you still have to boil the water which means it still is a pretty regular cook time). but the package version? isn’t that like cooking noddles normally? was it the flavor that made it sell? and noodles weren’t fried before this?
It's convenient. If you make real ramen, you have to do so many preparations. example, for the broth: you need to boil chicken/pork bones & veggies and bunch of aromatic for HOURS. For the flavoured oil, you need to chop some aromatics and chicken skin or dried fish and fry them, then you need to sit the oil for atleast 5 hours. and god helps if you make noddles by youself from the stratch 😂 so why bother doing all that if you can enjoy superbly delicious ramen in less than 5 mins? 😃😂
No it still takes time to prepare a noodle manually. You have to buy and chop the ingredients
Who's eating Ramen right now?
He didn't expect that all his stuff will be eaten by depressed 20 year olds
Top ramen sucks maruchan is where it's at
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The first time I ever ate Ramen was when my mothers food stamps got cancelled and we had to get food from a church donation center. Mr. Ando definitely did a great service to humanity with his affordable and filling invention.
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The best Ramen in the world 🌎 😋🍜🍜🍜🍜
thank you Mr Ando
Chicken flavored instant ramen is the #1 selling food in american prisons.
Thank you for sharing this with us and they’re pretty good 👍🏻😋💕
Awesome! Now imma go eat some ramen
❤️ from the Philippines 🇵🇭 🇵🇭 🇵🇭
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Is there something in this guy’s jaw
Who knows how two white persons machines touch eachother ... its like nobody will teach them to sharpen a stick, at penalty of death !
The hero we didn’t need but the hero we deserved
How did we deserve him We clearly needed him for the food problem in japan
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My diet is based on instant noodles and whatever is on the dollar menu at Burger King.
The real life Teuchi Ichiraku
Pack soup boy love it ✌😎✌😁
indomie ?
woah
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Momofuku Ando安藤百福，his name was Baifu Wu吴百福.... he was a Chinese Japanese, who was born in Taiwan during the Japanese colonization time...
Momofuku Ando: He was truly the MSG of the earth.
"Noodles bring joy to all" -Teuchi aka sage of six bowls.
Anime is overrated
The mi goreng ones are better
+spicy
Business Insider acting like the Asian astronaut had never eaten instant ramen 🍜 before 🙄
I hope they start investing in biodegradable packaging that’s a lot of plastic waste ending up in the ocean
Thank you, Mr. Ando!
I like maruchan noodles
Nissin ramen noodles have TBHQ which will cause stomach cancer an it has MSG which will cause breast cancer for women.
Any stir fry cup noodle gamers?
Me: (sees momofuku) me again: haha, swear word name big funni
Incredible how many chemicals and preservatives are used in instant ramen. 😵
Maruchan is better than Nissin I know a lot of people agree
(Indomie has entered the chat)
I’m so poor i can only afford imitation generic ramen
Is Nongshim noodles from South Korea actually famous or do we just get it in India? I'm eating it watching this video
Last week I bought 30 packs of Nissin Tokyo soy sauce ramen. It's cheap and good. You can always upgrade it by adding veggies and meat. My favoritie is Nissin Tonkatsu black garlic oil.
This dude has the teeth of "the two broke girls" girl😄