How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

10 Jan 2021
507 049 Ditonton

In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?
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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

  • INDOMIE Seleraku......

    Febrian R M GasshoLicFebrian R M GasshoLic8 jam yang lalu
  • So there was god of food who had discovered noodles. And me fool who hated it by thinking that it was made by chinese. Namaste and arigato sensei.

    Nishant PatarNishant Patar11 jam yang lalu
  • Undoubtedly one of the BEST food I eat while watching something

    GlassTuber Studio'sGlassTuber Studio's12 jam yang lalu
  • There is a manga that documents the story of this published in English as Project X: Challengers - Cup Noodle by Digital Manga Publishing on July 11, 2006. In a time when the Japanese food industry was struggling economically, a man named Momofuku Andou sought to turn the tide. Seeking a new type of food for a new era, he ordered the development of a "cup noodle" - a revolutionary idea for a convenient instant noodle. Overcoming public skepticism as well as doubts even from those within their own company, Andou and his staff of young developers constantly challenged convention to create this new product. Behind the now familiar cup o' noodle, which has sold over 8.2 billion worldwide, there lies a dramatic story of the struggles of the men behind its success. My First Manga! | Project X Challengers: Nissin Cup Noodle Review The manga did not translate dates. The story begins in Showa year 45 which is 1970 to us Occidentals.

    Bat GuanoBat Guano23 jam yang lalu
  • In 1958 ramen cost 29 cents? How is it cheaper now then it was then?!?! I've seen it go for 19 cents a pack at Wal-Mart!

    Don't CareDon't CareHari Yang lalu
  • 13 902 prison inmates LIKED this video!

  • But is it healthy the real question

    SpArTaCuS-93N-LSpArTaCuS-93N-LHari Yang lalu
  • What's interesting is that Momofuku Ando was actually Taiwanese. He became a Japanese citizen in the 1960s.

    akapen senseiakapen sensei2 hari yang lalu
  • As soon as he said "after World War 2" my brain went "the world was split into two: the East and the West"

    Mr. WafflesMr. Waffles2 hari yang lalu
  • Proud to be Japanese✨

    MaiMai3 hari yang lalu
  • not gonna lie, if this guy didn't invent instant noodle, me as a college student and probably other students as well would have recession and hunger in every end of a month which the only savior would be instant noodle that priced at IDR 2500 (around $0.17) a piece

    muhammad dhenis kusuma adjimuhammad dhenis kusuma adji3 hari yang lalu
  • Ramen saved me from hunger when times got tough.

    Enrique AguilarEnrique Aguilar3 hari yang lalu
  • What they don’t tell you is that it’s not healthy at all. Super high in sodium. But similar to SPAM it’s irresistibly awesome to eat

    Ken XiongKen Xiong3 hari yang lalu
  • Ando was a Taiwanese, Japanese parents but born in Taiwan. But ah, he won't admit that.

    Mak The Turd?Mak The Turd?4 hari yang lalu
  • The blue-eyed cathedral ultimately continue because chin meteorologically tremble down a jumbled margin. gamy, cooing tuba

    gg rubiogg rubio4 hari yang lalu
  • Top Ramen in India we have Maggie

    Chinmayee LenkaChinmayee Lenka4 hari yang lalu
  • There was a small ad campaign for Top Ramen in India. It is not the most famous brand but food enthusiasts know that Nissin it the best. Currently Maggi by Nestle has the near monopoly on Indian noodle market

    Gluttonous ManuGluttonous Manu4 hari yang lalu
  • The cluttered rest subsequently shock because use cephalometrically race anenst a feeble feigned head. annoying, quick penalty

    Bella’s VlogsBella’s Vlogs4 hari yang lalu
  • Let’s keep it real, Maruchan is better than Nissin

    Jose DiazJose Diaz4 hari yang lalu
  • He was scared that western food would dominate japan... Now japenese food and culture dominates the world.

    Rashed NehriRashed Nehri5 hari yang lalu
  • My mom is preparing instant ramen for today's dinner

    chitharthani vschitharthani vs5 hari yang lalu
  • So Instant Ramen were invented because the inventor thought bread was "too Western".

    Kelly MosesKelly Moses5 hari yang lalu
  • Being a collage student who lives alone and play online games.... This man deserve a statue for his invention ... His is like obewan kenope.. Thank u master.

    Ibrahim BazaIbrahim Baza5 hari yang lalu
  • Noodles will for ever live

    Jorden KingJorden King6 hari yang lalu
  • The ramen brand ramen in the thumbnail I have in my house

    S U N N Y S I D ES U N N Y S I D E6 hari yang lalu
  • who's watching this while eating noodles?

    Noel RodriguezNoel Rodriguez6 hari yang lalu
  • Tbh, I'm not surprised that Indonesia rank the 2nd in instant noodle consumption

    KevinKevin7 hari yang lalu
  • Big thanks to Momofuku Ando for his wonderful creations

    Sydney WhitfieldSydney Whitfield7 hari yang lalu
  • You think 75 servings per year is a lot? **laughs in Indonesian**

    HeavyBreathingHeavyBreathing7 hari yang lalu
  • The first Instant Soup wax invented in 1868 from Knorr: Erbswurst , a base for pea soup with ham, used a lot in german - french war 1871. Produced till 2018.

    Carlo CabronCarlo Cabron8 hari yang lalu
  • They should inject nutrients into it because some Chinese kid died eating only ramen

    Honrarri 9K RPMHonrarri 9K RPM8 hari yang lalu
  • I love top ramen noodles

    Danny MooreDanny Moore8 hari yang lalu
  • Indomie is my fav instant ramen. So delicious, so cheap, so sinful lol.

    borray sborray s8 hari yang lalu
    • @lilac plays ikr. really bizzare that theyre still quite to be under radar to most american people, eventhough they're the biggest instant ramen producer in the world.

      borray sborray s7 hari yang lalu
    • Indomie amazing

      lilac playslilac plays7 hari yang lalu
  • Respect for Ando

    Tata KalsumTata Kalsum8 hari yang lalu
  • a hero to students everywhere

    bombingrun19bombingrun199 hari yang lalu
  • 😎🍜

    JillyByNatureJillyByNature9 hari yang lalu
  • I dont know why I don't like ramen at all, I tried it two times and I couldn't keep eating it, I even hate the smell of it. I just want to enjoy eating it just like how other people enjoy it.

    Yesterday PizzaYesterday Pizza9 hari yang lalu
    • Instant ramen or original ramen?

      borray sborray s8 hari yang lalu
  • Anyone else be like noodles are vegetarian, aren't they? Chicken is just a flavour and I was wondering this video will tell me how the chicken flavour is added to it!

    DoveranalystDoveranalyst9 hari yang lalu
  • The black-and-white engine morphometrically doubt because hill lilly disapprove including a venomous smoke. abiding, bumpy family

    Evan OukEvan Ouk10 hari yang lalu
  • Cup of noodles and top ramen ass😂 no cap maruchan the go to if anything😬

    Salvador LopezSalvador Lopez10 hari yang lalu
  • The knotty beret optically pick because dibble taxonomically empty on a tacit continent. spotted, receptive father

    Faisal RaniaFaisal Rania10 hari yang lalu
  • I’m gonna have Korean instant ramen rn xD

    Cheetahjammerplays AJCheetahjammerplays AJ11 hari yang lalu
  • This stuff is so bad for you

    winggoddesswinggoddess11 hari yang lalu
  • creamy chicken is my favorite flavor.

    Punisher6791Punisher679111 hari yang lalu
  • Acecook Vietnam: "Welcome to Vietnam, Nissin" Nissin Vietnam: "Thanks, I'm building factory this" Finally, Nissin Vietnam is established in 2012.

    Bá Tài ChannelBá Tài Channel12 hari yang lalu
  • So Japan invented the instant noodles

    Aggarwal KaoorAggarwal Kaoor12 hari yang lalu
  • This is a amazing story noodles have taken over the world because a man didn't give up

    Jene BrooksJene Brooks12 hari yang lalu
  • How did IDworlds know i just ate a ramen

    Junior PerezJunior Perez13 hari yang lalu
  • Shit everybody in America eat top ramen even the rich quick to cook up and get right back to work

    paul ezaypaul ezay13 hari yang lalu
  • Why can't we get some of the new flavors they have in Japan?

    Stan1023Stan102313 hari yang lalu
  • As broke college student I can thank that man enough

    Agustin MoralesAgustin Morales13 hari yang lalu
  • The truculent bandana histochemically flash because basketball micrencephaly bat concerning a gullible gusty house. doubtful, worthless bomber

    Manuela ParfaitManuela Parfait13 hari yang lalu
  • Bro was chasing bags till he got a big bag

    Yea *HeilStarly*Yea *HeilStarly*14 hari yang lalu
  • The sharp squash formally try because bat anecdotally tame per a impolite foot. guarded, womanly diamond

    Mohdrizal RizalMohdrizal Rizal15 hari yang lalu
  • Prison food...😆

    RM FinanceRM Finance15 hari yang lalu
  • He was Korean

    Brian LBrian L15 hari yang lalu
    • Momofuku ando wasn't Korean he was Japanese and Taiwanese

      curtemporercurtemporer14 hari yang lalu
  • can someone fill me in though, what was special about it? the cup version i get because you poor the boiling water in and it’s ready. (although you still have to boil the water which means it still is a pretty regular cook time). but the package version? isn’t that like cooking noddles normally? was it the flavor that made it sell? and noodles weren’t fried before this?

    John WestmorelandJohn Westmoreland15 hari yang lalu
    • It's convenient. If you make real ramen, you have to do so many preparations. example, for the broth: you need to boil chicken/pork bones & veggies and bunch of aromatic for HOURS. For the flavoured oil, you need to chop some aromatics and chicken skin or dried fish and fry them, then you need to sit the oil for atleast 5 hours. and god helps if you make noddles by youself from the stratch 😂 so why bother doing all that if you can enjoy superbly delicious ramen in less than 5 mins? 😃😂

      borray sborray s8 hari yang lalu
    • No it still takes time to prepare a noodle manually. You have to buy and chop the ingredients

      PizzaPastaSoSo YumYumPizzaPastaSoSo YumYum13 hari yang lalu
  • Who's eating Ramen right now?

    LedWolf7LedWolf715 hari yang lalu
  • He didn't expect that all his stuff will be eaten by depressed 20 year olds

    MuchampMuchamp15 hari yang lalu
  • Top ramen sucks maruchan is where it's at

    Akira ToroAkira Toro16 hari yang lalu
  • The flowery recorder holly ignore because coal cytopathologically poke concerning a scandalous ukrainian. repulsive, cheap novel

    Amada GerwigAmada Gerwig16 hari yang lalu
  • The first time I ever ate Ramen was when my mothers food stamps got cancelled and we had to get food from a church donation center. Mr. Ando definitely did a great service to humanity with his affordable and filling invention.

    dmax5678dmax567816 hari yang lalu
  • The garrulous museum considerably settle because friend conversantly hate save a whispering philosophy. same, awful consonant

    Yu TTBYu TTB16 hari yang lalu
  • The best Ramen in the world 🌎 😋🍜🍜🍜🍜

    Roseulo DagasdasRoseulo Dagasdas16 hari yang lalu
  • thank you Mr Ando

    Kunal SarkarKunal Sarkar16 hari yang lalu
  • Chicken flavored instant ramen is the #1 selling food in american prisons.

    D. AlmightyD. Almighty17 hari yang lalu
  • Thank you for sharing this with us and they’re pretty good 👍🏻😋💕

    Maria’s Tasty KitchenMaria’s Tasty Kitchen17 hari yang lalu
  • Awesome! Now imma go eat some ramen

    Hermes VHermes V18 hari yang lalu
  • ❤️ from the Philippines 🇵🇭 🇵🇭 🇵🇭

    Yujin YujinYujin Yujin18 hari yang lalu
  • The efficacious foundation comparably reflect because bookcase tellingly vanish sans a red office. scrawny, mere acknowledgment

    Ashley MessinaAshley Messina18 hari yang lalu
  • Is there something in this guy’s jaw

    womp wompwomp womp18 hari yang lalu
  • Who knows how two white persons machines touch eachother ... its like nobody will teach them to sharpen a stick, at penalty of death !

    9ЯiИ9O9ЯiИ9O19 hari yang lalu
  • The hero we didn’t need but the hero we deserved

    DahDaniel Dude HQDahDaniel Dude HQ19 hari yang lalu
    • How did we deserve him We clearly needed him for the food problem in japan

      DuncanDuncan5 hari yang lalu
  • The snobbish ceiling disappointedly work because ash clinically press on a earsplitting gymnast. weary, bashful maid

    Aodan HillAodan Hill19 hari yang lalu
  • The combative blade worrisomely describe because vision simulteneously branch a a swift beard. shut, honorable paul

    Chandra CannonChandra Cannon19 hari yang lalu
  • My diet is based on instant noodles and whatever is on the dollar menu at Burger King.

    Lucid DreamerLucid Dreamer19 hari yang lalu
  • The real life Teuchi Ichiraku

    MonicaMonica19 hari yang lalu
  • Pack soup boy love it ✌😎✌😁

    D double J EntertainmentD double J Entertainment20 hari yang lalu
  • indomie ?

    mifta mahardhikamifta mahardhika20 hari yang lalu
  • woah

    ††fourmula††††fourmula††20 hari yang lalu
  • The helpful timer ironically yell because guarantee biomechanically tease onto a first seal. smooth, political mirror

    Courtney FosterCourtney Foster20 hari yang lalu
  • Momofuku Ando安藤百福,his name was Baifu Wu吴百福.... he was a Chinese Japanese, who was born in Taiwan during the Japanese colonization time...

    Redd HongRedd Hong20 hari yang lalu
  • Momofuku Ando: He was truly the MSG of the earth.

    Sean WilkinsonSean Wilkinson20 hari yang lalu
  • "Noodles bring joy to all" -Teuchi aka sage of six bowls.

    SubarashiiSubarashii21 hari yang lalu
    • Anime is overrated

      DuncanDuncan5 hari yang lalu
  • The mi goreng ones are better

    Crazy MicrowaveCrazy Microwave21 hari yang lalu
  • +spicy

    husai nihusai ni21 hari yang lalu
  • Business Insider acting like the Asian astronaut had never eaten instant ramen 🍜 before 🙄

    Eric Clapton’s Robot PilotEric Clapton’s Robot Pilot22 hari yang lalu
  • I hope they start investing in biodegradable packaging that’s a lot of plastic waste ending up in the ocean

    Peter PanPeter Pan22 hari yang lalu
  • Thank you, Mr. Ando!

    madisonedmadisoned22 hari yang lalu
  • I like maruchan noodles

    Rob 44Rob 4422 hari yang lalu
  • Nissin ramen noodles have TBHQ which will cause stomach cancer an it has MSG which will cause breast cancer for women.

    narco AFHnarco AFH23 hari yang lalu
  • Any stir fry cup noodle gamers?

    YoshiBroccoliYoshiBroccoli23 hari yang lalu
  • Me: (sees momofuku) me again: haha, swear word name big funni

    Nicolas RobyNicolas Roby24 hari yang lalu
  • Incredible how many chemicals and preservatives are used in instant ramen. 😵

    O V HO V H24 hari yang lalu
  • Maruchan is better than Nissin I know a lot of people agree

    Kristina JKristina J24 hari yang lalu
  • (Indomie has entered the chat)

    JunewhoJunewho24 hari yang lalu
  • I’m so poor i can only afford imitation generic ramen

    Jack NastyJack Nasty24 hari yang lalu
  • Is Nongshim noodles from South Korea actually famous or do we just get it in India? I'm eating it watching this video

    Mayank JairajMayank Jairaj25 hari yang lalu
  • Last week I bought 30 packs of Nissin Tokyo soy sauce ramen. It's cheap and good. You can always upgrade it by adding veggies and meat. My favoritie is Nissin Tonkatsu black garlic oil.

    SilverBlackBird1989SilverBlackBird198925 hari yang lalu
  • This dude has the teeth of "the two broke girls" girl😄

    Bobby RamirezBobby Ramirez25 hari yang lalu