How This Company Saved Thousands Of Flowers During The Pandemic

6 Okt 2020
142 551 Ditonton

Presented by AMEX
When COVID-19 canceled all its clients' weddings, floral design company Sweet Root Village lost 80% of its business and was stuck with thousands of flowers. So its owners, Lauren Anderson and Rachel Bridgwood, got creative. They hosted a drive-through event to save all those stranded flowers. Business Insider stopped by their pop-up flower market in Alexandria, Virginia, to see how Sweet Root Village's other pivots have saved the small business.
#Flowers #Pandemic #BusinessInsider

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How This Company Saved Thousands Of Flowers During The Pandemic

  • We're running at an 80% deficit. *Continues to play happy bouncy music.

    Coyote SkiesCoyote SkiesHari Yang lalu
  • Why was my fist thought "funerals?" Lol

    RainDropsOnRoses 414RainDropsOnRoses 414Hari Yang lalu
    • Me to tho😅

      Juliet VjJuliet Vj12 jam yang lalu
  • They flower arrangements are amazing!

    DIY TrialDIY Trial4 hari yang lalu
  • This are painting level beautiful flower arrangements 😍

    vinod kumarvinod kumar5 hari yang lalu
  • I wish them the best of luck with all the other hard hit industries. I hope they can survive then thrive after covid

    601salsa601salsa5 hari yang lalu
  • One of the wedding/event decoration company that I know.. turn their bussiness into funeral decor (I don't know what it's called in English they provide flowers, casket, etc for funerals) in this pandemic time. I know it's morbid but their business survive even tho now their most popular product is wooden casket.

    Riska DhenabayuRiska Dhenabayu5 hari yang lalu
  • Well done to the 2 girls. Not giving up, not getting angry about a situation that you can't control, and rethinking your business. Brilliant!

    Paola GrandoPaola Grando9 hari yang lalu
  • This is amazing! I want flowers now! 🥰🥰🥰🥰

    OMG That Just HappenedOMG That Just Happened9 hari yang lalu
  • This may be dark, but I thought they were going to sell their stuff for funerals instead because there are a lot more.

    Kat TKat T9 hari yang lalu
    • 😂😂😂

      Masood ShaikhMasood Shaikh2 hari yang lalu
    • dank

      Ijo HeatherIjo Heather8 hari yang lalu
  • Oh my gosh Rachel!!! This is Becca from Alconbury. So glad you figured out a way to keep going!

    becca paynebecca payne11 hari yang lalu
  • These are so stunning!! I would definitely buy a bunch every week if I lived in the US

    Noa GoldsteinNoa Goldstein13 hari yang lalu
  • Uhmm just gonna say that the orange girl is my kind of friend haha

    Angel TuazonAngel Tuazon17 hari yang lalu
  • is thes shop in Alexandria in usa?

    mohamed khattapmohamed khattap17 hari yang lalu
  • 3:32 what kind of mask is that?

    paivaivapaivaiva20 hari yang lalu
  • Weird how when the staff is working together no one is wearing a they're talking about a pandemic. If you aren't living with someone you need to wear a mask in front of them.

    Daniella HergetDaniella Herget22 hari yang lalu
  • I don't understand why they're struggling though, Calgary flower shops are actually earning almost double the amount that they used to before COVID.

    L E N A M A A N IL E N A M A A N I26 hari yang lalu
    • @Vivi Buffy Well it seems like the shop in the video did mostly weddings before covid so they would be more affected, whereas the shops in Calgary are used to the economic downfalls of living in a oil-dependant economy so they've been diversifying the services they offer for years, and because of this they've focused on selling arrangements mostly and since the rich havent been able to spend their money on things they have in the past they now buy flowers on a more regular basis.

      L E N A M A A N IL E N A M A A N I16 hari yang lalu
    • Obviously these ladies' mainly cater for weddings and events that require social gatherings. Many of those got cancelled/postponed. The flowers meanwhile will still perish. Anyway, would you share an insight of how the Calgary flower shops are earning almost double with the pandemic? Who are buying their flowers? I'm genuinely curious.

      Vivi BuffyVivi Buffy16 hari yang lalu
  • The action takes place in the USA...

    Boyd BoyettBoyd Boyett26 hari yang lalu
  • Simple weddings are good for Nature

    Alka Soli SEER CREATORSAlka Soli SEER CREATORS27 hari yang lalu
  • And not our food why?

    Melissa GarciaMelissa Garcia28 hari yang lalu
  • Bees need flowers to create pollen,nowadays we use flowers as much as we can.One day when there's no flowers there will be no pollen..pollen plays an important part on earth

    By Me36By Me36Bulan Yang lalu
  • 96% of couples are planning on postponing, not canceling their weddings Optimists: the other 4% must of eloped instead of having a big wedding ☺️ Pessimists: the other 4% must of broke up during the pandemic 🤔

    LE HLE HBulan Yang lalu
    • true pessimists: the other 4% died during the pandemic (or 1 person died)

      Chantal BellmontChantal Bellmont27 hari yang lalu
  • Well honestly if they took payments or deposits they technically probably could have kept it

    Nick LevineNick LevineBulan Yang lalu
  • We are in maui and this happened to us. Except it was 100% of our business. God bless you ladies. Beautiful work.

    Bernadette BustamanteBernadette BustamanteBulan Yang lalu
  • I thought they would be more busy because there would be more funerals...

    Flynn WFlynn WBulan Yang lalu
  • If wr can get thru 2020 we can get thru anything...say it again gurl!!!

    Kristen NeuhauserKristen NeuhauserBulan Yang lalu
  • Nice business^-^

    S KS KBulan Yang lalu
  • I think the old is gold kind of glasses has come into existence 👓🕶️

    barigala Prashanthkumarbarigala PrashanthkumarBulan Yang lalu
  • Who did they donate the 13,000 to? Themselves?

    MySisterIsAFoodieMySisterIsAFoodieBulan Yang lalu
  • Bravo !👏🏼👏🏼👏🏼👏🏼

    Maria PetrasMaria PetrasBulan Yang lalu
  • Crazy how so many are critical of the creative response of a business struggling to stay alive. Many show ignorance of the industry and of business in general. In addition to cancelled weddings, funeral services were also cancelled during covid. They have thousands of dollars in perishable product that can’t be cancelled and little revenue. Employees depend on them and there is no income. Sure, they can donate unsold does this help them stay in business? My hat goes off to them for finding ways to make it work under intense time and money pressure. I hope they steadfastly ignore the idiotic criticism of those who don’t understand that if a business isn’t making something then there is no longer a business. Instead of laying down and giving up, they are making it work. You inspire me ladies!

    Emilie BrownEmilie BrownBulan Yang lalu
    • Because they are workers who wants to let everyone be like them

      S KS KBulan Yang lalu
    • Well said!

      CandisCandisBulan Yang lalu
  • _Baron B. Benson is coming for you_

    The TurniptressThe TurniptressBulan Yang lalu
  • I thought they gonna make the resin cast flower thing

    Ima KarimahIma KarimahBulan Yang lalu
  • Stop hating u all where just sitting ..nice 1 girls

  • These ladies are very good with solutions. Adapt, Conquer and Overcome is the new motto of the Pandemic Era.

    bluzshadezbluzshadezBulan Yang lalu
    • More like pLandemic.

      Greatest EverGreatest EverBulan Yang lalu
  • *At Business insider, don't upload a video en public and straight away make it private. Please, it's not that hard.*

    L BjL BjBulan Yang lalu
  • The flower shop I work for has become more busy during Covid 2020. The first month was a bit difficult and lack of funerals was tough at first but now they're back and it is overwhelming. Glad I don't work at an event based flower shop, I do less than 20 events a year on regular so all the social distancing birthday arrangements and sympathy /funeral arrangements have us going strong. This is one of our best years. I am so appreciative to have a job and enjoy doing what I'm doing even in these times.

    yo adrienneyo adrienneBulan Yang lalu
  • Thumbnail changeeee?????

    혼다Honda혼다HondaBulan Yang lalu
  • sis let your co-worker talk lol

    Diana UsDiana UsBulan Yang lalu
  • they ddn't actually save them all

    ollieollieBulan Yang lalu
  • RESILIENCE, that's their word

    Michael Taiwan MKTGMichael Taiwan MKTGBulan Yang lalu
  • Memang a bouquet of flowers sebegitu, cost that much? Hundred of dollars?

    Nurul AimiNurul AimiBulan Yang lalu
    • Yup, transportation and refrigeration cost. Wilting ugly vegetables can still be sold and eaten but nobody will buy wilting ugly flowers.

      Vivi BuffyVivi Buffy16 hari yang lalu
  • $185 dollars, got me fucked up 🙂

    Jules _Jules _Bulan Yang lalu
  • I love those inspiring stories!!

    Meditation & Relaxation SoundsMeditation & Relaxation SoundsBulan Yang lalu
  • Thanks for this videos, it really helps I still feel the best way to make it big financially still remains in online investment mostly Bitcoin and Forex trading ever since the Covid-19 pandemic, however a lot of traders (newbies) has lost so much due to the fact that they traded with the wrong strategy/daily signals with low trading experience. For me, it's been a success story not just because i invested so much but making use of the right strategy/daily signals which was properly guided by a pro trader known as Helen.Howard my first 5 weeks of trading with Owen's daily signals i was able to accumulate and grow my portfolio from 1.1btc to 6.8btc which you would agree is a very good profits. I will kindly advise we should grow the little we hold ahead of the major bull run, Helen can be reach via *Whatspp: (+12065800129) and Telgram for inquiries into profitable trading systems.

    Ryan ThompsonRyan ThompsonBulan Yang lalu
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      Grin JohnsonGrin JohnsonBulan Yang lalu
    • Had Helen's contact 4 days back, I've been a bit occupied with work, but I was able to conclude my 2nd demo session under her very optimistic.

      Angelina BorrisAngelina BorrisBulan Yang lalu
    • I stopped panicking about bitcoin price ever since i started using Mrs Helen strategy, either ways, we are all winners! If BTC goes up, we profit. If BTC goes down, we re-accumulate. It is a win-win for us with her program

      adam weahadam weahBulan Yang lalu
  • FY!

    Cristobal NuñezCristobal NuñezBulan Yang lalu
  • Lauren Anderson is single?

    혼다Honda혼다HondaBulan Yang lalu
  • Have you ever wondered how profitable the trading industry is? Have you also thought about the amount of profit experts in this industry make? Do you know these experts and professionals wake up each day knowing they can reap very big money from trading stocks and currencies. I found out and I’m benefiting from it no matter how small. I keep advising newbies to minimize losses and maximize profits by getting an expert account manager. Nothing will ever beat the experience of an expert who have the right psychology of trade and the best trading strategies. Since I started having *Crystal Legend* as my account manager, I've stopped self trading completely and depend on his weekly profit payout which is massive. Making over $18,600 weekly is indeed a perfect outcome. You too can earn as much as I do. Promo time... Message *Crystal Legend* on whatsapp with +1(650)254-6146. He'll guide you to profit.

    Austin DearsonAustin DearsonBulan Yang lalu
  • honestly theres alot of things you can do with flowers like make pigments, dehydrate them, etc and get alot od money just for arts and crafts

    eveeveBulan Yang lalu
  • Ok, so flowers could have been composted, but there are Americans without food because food was left to rot in the fields. Isn’t it more important to pick fruit and vegetables than some flowers that were bred to look nice and not even smell good? Not to mention all the people who passed away where they could have donated to families in need.

    Spiral BreezeSpiral BreezeBulan Yang lalu
  • TY ☺️

    Amit dasAmit dasBulan Yang lalu
  • What did you do with all those flowers during lockdown?

    Pree ThamPree ThamBulan Yang lalu
  • Maybe now since the “wedding industry” is down weddings in the future won’t be expensive.

    Michael O’BrienMichael O’BrienBulan Yang lalu
    • @Jena Chapman this is not correct. It's a known fact that vendors hike their prices once the word wedding is mentioned. The wedding industry is a scam.

      Bee DeeBee Dee25 hari yang lalu
    • The reason why wedding stuff is more expensive is because it’s the only time a normal person is paying for a corporate level event. And it’s an event you’re having sometimes once your whole life. That is why it’s expensive. You are an individual paying for something that is usually in a company budget.

      Jena ChapmanJena ChapmanBulan Yang lalu
    • I wish... but I think there would still be those who wants the "traditional wedding" and the industry will still overcharge. Annnnnd that's why it's not for me. I'd rather save my money and have a small, cozy wedding, where I get or make most of my stuff together with my partner and my friends/family.

      linger368linger368Bulan Yang lalu
  • So they stay in business by presenting themselves as charitable. Good one.

    redngoldenredngoldenBulan Yang lalu
    • @redngolden -- You didn't "explicitly" state anything. You IMPLIED that they're actions were somehow less than sincere. If you took my comment as critical and/or judgemental, that's on you. And as for being a mess; I'd rather be messy than be whatever you are.

      M LM LBulan Yang lalu
    • @M L I never criticized or judged anyone. I merely explicitly stated what they did not. Ironically, you have criticized and judged me. You're a mess.

      redngoldenredngoldenBulan Yang lalu
    • "Presenting themselves as charitable"? If they formally declared themselves unemployed they couldn't then go forth and make money so instead of allowing their beautiful flowers and plants to simply die they devised and executed a plan to get them into the hands of those who could and would enjoy them while raising money for a worthy cause. There's no good reason to criticize or judge them. Like many small business owners, they're simply trying to not go out of business.

      M LM LBulan Yang lalu
    • they did donate some money though

      SerenaSerenaBulan Yang lalu
  • Just curious - why were they donating the money from their drive through sale?

    Alexandra ChristensenAlexandra ChristensenBulan Yang lalu
    • If they declared themselves formally unemployed they couldn't them make money so instead they donated the revenue from liquidating their stock. A good plan when you think about it.

      M LM LBulan Yang lalu
    • @Alexandera Christensen, I thought exactly the same thing!

      Cannon BallCannon BallBulan Yang lalu
    • Alexandra Christensen I’m assuming to people that also have struggles during the pandemic .

      M .mM .mBulan Yang lalu
  • The red head girl looks like princess with all the flowers in hand ❤️. ***new crush found ***

    Sandip DasSandip DasBulan Yang lalu
  • Hahahahahajaja so stupid

    G KenobiG KenobiBulan Yang lalu
  • 2:52 shit i didnt realize flowers were that expensive

    matt carnesmatt carnesBulan Yang lalu
  • That ginger is cute.

    RaNdOm AcCoUnTRaNdOm AcCoUnTBulan Yang lalu
  • These 2 women are awesome 👍

    Elaine Michelle TElaine Michelle TBulan Yang lalu
  • Progressing steadily towards building a successful business model is impressive🌼🌺🥀

    RichieRichieBulan Yang lalu
  • Reading the comments below made me rethink about the whole flower obsession. It is good to keep things simple :)

    H AH ABulan Yang lalu
  • At the beginning of the video i thought that they turned flowers into perfume or something.

    rahulbindhu rrahulbindhu rBulan Yang lalu
    • I thought they found a way to freeze them or something. 😂

      Masood ShaikhMasood Shaikh2 hari yang lalu
  • I wonder if bees care about social distancing...

    OskarOskarBulan Yang lalu
  • They’re very smart!!

    EgyptEgyptBulan Yang lalu
  • Literally Wierd To Hear "Wedding Industry"

    The VisionThe VisionBulan Yang lalu
    • Don't forget about the divorce industry!

      redngoldenredngoldenBulan Yang lalu
  • Loving their energy!

    innocentshortiinnocentshortiBulan Yang lalu
  • So basically what they have done: 1. sell the flowers and online 2. donate 3. decoration class

    Khanh Pham GiaKhanh Pham GiaBulan Yang lalu
  • What should I comment ? 😂😂😂😂😂😂😂

    Anonymous ak!Anonymous ak!Bulan Yang lalu
  • how not to Simp

    BobbyBobbyBulan Yang lalu
  • This is inspirational

    Mr beastMr beastBulan Yang lalu
  • Girl from thumbnail look like Kristen Stewart 🤔

    aniket sharmaaniket sharmaBulan Yang lalu
  • Covid measurements are going to destroy more lifes than an actual virus.. Young lifes matter too...

    Rebeka BambulkovaRebeka BambulkovaBulan Yang lalu
  • Who else came becoz of Girls and Flowers?😘😋💗

    Abhi ChoudharyAbhi ChoudharyBulan Yang lalu
  • why is 2:07 subtitle is complete mess?

    cudzsccudzscBulan Yang lalu
  • More power to you

    Luxury TradingLuxury TradingBulan Yang lalu
  • Nice 👍👍🙏🙏🙏🙏

    Roy HutagalungRoy HutagalungBulan Yang lalu
  • Flower power.💐🌸🌺🌹🌷🌻Beautiful arrangements.

    Carmel CapricornCarmel CapricornBulan Yang lalu
  • Such beauty souls. I want to be their friend 🤗

    Casey Burns InvestingCasey Burns InvestingBulan Yang lalu
    • @Isaac same his comments are always nice and sweet tho

      vivthebaddie /castlevivthebaddie /castleBulan Yang lalu
    • Isaac same

      bay13 realbay13 realBulan Yang lalu
    • Bro , I see you almost on every video comments section 👍😃

      IsaacIsaacBulan Yang lalu
  • Bruh if u come early, you should scroll to see some of the comments when people dont knkw what to comment, its hilarious 😂😂

    MrJollofMrJollofBulan Yang lalu
    • @nemo pyari im not, my wifi was really bad on the day so I just kept on pressing enter but it didnt add the comment, and there's only 2 of them so...

      MrJollofMrJollofBulan Yang lalu
    • Kids love attention

      S MS MBulan Yang lalu
    • Stop spamming

      nemo pyarinemo pyariBulan Yang lalu
  • Bruh if u come early, you should scroll to see some of the comments when people dont knkw what to comment, its hilarious 😂😂

    MrJollofMrJollofBulan Yang lalu
    • My wifi was messed up so it put 2 of them by mistake

      MrJollofMrJollofBulan Yang lalu
    • Stop spamming

      nemo pyarinemo pyariBulan Yang lalu
  • Random fact The voice actors for Mickey and Minnie Mouse were married in real life. -The Shades

    ShazisticShazisticBulan Yang lalu
  • I love when the business collaborates with the nature. ❤️

    Classy entrepreneurss - Shule YasharClassy entrepreneurss - Shule YasharBulan Yang lalu
    • Simple weddings are good for Nature.. This is not one

      Alka Soli SEER CREATORSAlka Soli SEER CREATORS5 hari yang lalu
  • itni jaldi...

    Rajesh KumarRajesh KumarBulan Yang lalu
  • If you're reading this, your crush will fall in love with you 55555

    Eilah Maureen AcebesEilah Maureen AcebesBulan Yang lalu
    • @Eilah Maureen Acebes not in the public media but maybe in a private msgs

      uhsuh dudeuhsuh dudeBulan Yang lalu
    • @uhsuh dude oww okeyy this is my real full name HAHAHAHA hbu can I have your full name? If it's okay with you LOL

      Eilah Maureen AcebesEilah Maureen AcebesBulan Yang lalu
    • @Eilah Maureen Acebes Johnnny hbu

      uhsuh dudeuhsuh dudeBulan Yang lalu
    • @uhsuh dude what's your real name? HAHAHAHA

      Eilah Maureen AcebesEilah Maureen AcebesBulan Yang lalu
    • @Eilah Maureen Acebes u have discord lmao

      uhsuh dudeuhsuh dudeBulan Yang lalu
  • Lovely story! 💐🌺🌸

    Kristian B TV - Online Business TipsKristian B TV - Online Business TipsBulan Yang lalu
  • love what ur doing 😽😽

    Scarlett TSEScarlett TSEBulan Yang lalu
  • so cool

    secret singersecret singerBulan Yang lalu
  • That’s awesome, the flowers look so pretty!

    Fingering Things ✔️Fingering Things ✔️Bulan Yang lalu
    • @شبنم قبادی what the???

      OmarOmarBulan Yang lalu
    • @شبنم قبادی dafuq

      Artelis ltArtelis ltBulan Yang lalu
    • خوبه چفچ😄

      شبنم قبادیشبنم قبادیBulan Yang lalu
    • let's finger things together. a hole is a hole.

      OmarOmarBulan Yang lalu
    • Pls finger finger

      Artelis ltArtelis ltBulan Yang lalu
  • idk why im so early

    Marcus LowMarcus LowBulan Yang lalu